Up: anonymously spread kindness app for iPhone and iPad

Up is a simple app with a huge mission -- to make the world a better place. UP, allows you to anonymously send positive and encouraging messages to your phone contacts.

If your contacts dont have the app, they will still receive your kind message via text from an anonymous number. They will not know who is sending the message, unless they download the app to reply and you decide to reveal yourself. Its completely up to you.

Anonymous kindness is the best kind. It frees the recipient from embarrassment and the burden of feeling any need to reciprocate. Additionally, performing acts of kindness, without the desire to ever receive recognition or reward is the ultimate. 

Anonymity can be a powerful thing when it’s used for good.

I hope you will all take part and help make someone’s day. Let’s anonymously change the world together!